Experiential Marketing - 5 Great Examples

5 Great Examples of Experiential Campaigns

Experiential Campaigns which disrupted the thought process.

When people think of experiential marketing, they think of one or two things. There are the conferences, tradeshows, and sponsored exhibitions that call to mind people in business casual attire mingling around a showroom floor in-between sessions and networking breaks. (These are events which our sister concern Pegasus Events manages). And then there is the actual experiential marketing.

So what is Experiential Marketing?

Experiential Marketing is about creating something that helps directly engage with consumers and make an impact. It could be something that fits in with an overall campaign, CSR or even just a data collection activity. Experiential marketing is always usually Business To Consumer and appeals to a wider audience.

Experiential Marketing is fuelled with creativity and campaigns are almost always planned with one intention. Get people to Stop and Take Notice.

It’s also known as engagement marketing, live marketing, or participation marketing, and is often lumped into event marketing—even if it’s a far-cry away from traditional conferences.

Though some experiential strategies involve live events as we typically think of them, others can be one-off installations that only last for a few hours. Whatever the format may be, experiential marketing has proven to boost event ROI and is a crucial strategy for marketing executives.

To find out how this type of campaign can create an impact, we put together 5 great examples of experiential marketing. ( We create great experiential marketing concepts and IP’s at Ting Tong as well, but we do not have anything to do with the list given below. The list below are just some examples which any reader would be glad they came across )

National Geographics April Earth Day Campaign

This impactful and interactive augmented reality campaign about Earth Day stunned and awed people.

The Coca Cola Small World Bringing India and Pakistan together campaign.

This powerful art installation of 84 life-sized sculptures which drew attention to male suicides in the UK where 84 men takes their own lives every week.

This Nokia Lumia 800 launch, projected on the Millibank Tower in London.

The fifth one has to be one that hits close to home. This campaign by Lifebuoy at the Kumbh Mela. India being as diverse as it is, appeals to a vast segment of people and this one struck a chord with not just the attendees, but also the one’s who watch this video.

Good Experiential Campaigns are meant to strike a chord with the audience and bring the hook that binds them together. Great experiential campaigns tend to connect a common cause with the brand’s ethos and pathos to create something stunning which strikes at the heart of the consumer.

We love ideating, it does not matter whether the campaign is HUGE or SMALL, what matters is whether the ripple effect can be used to create great content that can help a brand reach an even wider audience.

With 14 years, in Events and creating self-owned IP’s, we at Ting Tong, would love the opportunity to be a part of the campaigns you plan for your brand. Call us, we are sure you will be stunned by what we have to offer.