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As the corporate event landscape continues to evolve, staying ahead of the curve is crucial for event planners and professionals.
To help you plan remarkable and engaging corporate events, we’ve identified some exciting trends that are set to shape the industry (Of-course this apart from just calling us :D)
From immersive experiences to hybrid formats, let’s explore the top corporate event trends for the year ahead.
Hybrid Events Take Center Stage :
In 2023, hybrid events will continue to be integrated within the corporate event space.
With the blending of in-person and virtual elements, hybrid events tend to offer flexibility and extended reach.
These events enable both remote attendees and in-person participants to engage through interactive platforms, live streaming, and virtual networking opportunities.
Immersive Experiences:
Creating immersive experiences will be a prominent trend in 2023.
Event planners will leverage technologies to the fullest to deliver immersive experiences that help companies communicate better.
Depending on the type of event, tech driven experience zones and installations will rule the scene as far as on-ground engagement is concerned.
Sustainability and Green Practices:
Sustainability has been the mantra for a while. With the amount of effort and money being invested by companies towards sustainable practices, it is only fitting that the same is extended to the events that these companies undertake.
Event planners will begin to focus on things like eco-friendly media for graphics, reducing wastage, promoting recycling, lesser use of plastic and basically spark the conversation about sustainable practices.
Interactive and Gamification Elements:
https://youtube.com/shorts/L8aLQFJ0A-k?feature=share
To increase attendee engagement and participation, and increase opinion sharing, gamification of content has become an evolving trend. A far cry from the normal monologue, corporates are putting in increased efforts to add live engagement to their presentations in order to get opinions from members to help them better understand how their message is being perceived.
It also has come down to the event guys like us to be able to recommend effective ice-breakers and impactful energizers in between presentations in order to keep the attendees engaged and to create a sense of excitement amongst them.
Wellness and Well-being Initiatives:
For internal company events, more and more corporates are undertaking wellness focussed activities as part of the agenda.
While this is more prominent within company sales meetings, or annual days etc, it is slowly finding its place within external events as well.
Along with team building and training initiatives, we have noticed more and more clients integrating fitness, nutrition, work-life balance and wellness related activities into the days proceedings.
Unique Venue Selection:
Choosing distinctive and unconventional venues is a notable trend in 2023.
We have received requests to provide options for venues like rooftop gardens, pubs and other outdoor spaces, at least for certain type of events.
These unique venues will provide a refreshing atmosphere and tend to offer a different experience from the usual.
These corporate event trends are shaping the landscape and are offering new possibilities for creating impactful experiences.
From hybrid formats to immersive technologies, personalization to sustainability, event organizers will embrace innovative approaches to engage attendees and deliver unforgettable events in the upcoming season.
This blog is also available to read at The Event Blog – Subscribe there for weekly updates 🙂
We are a full service event management company offering turn key event planning and event production services for B2B corporate events across all industries.
Our clients include major fortune 500 companies based in India and abroad.
Email: adnan@tingtong.marketing
Tel: + 91 97697-30276